Blackberry is to stop the design of smart phones in the house after 14 years, the company has announced.
Once a market leader, the company has struggled to keep up with modern phones made by rivals such as Apple and Samsung.
In May, the company’s CEO, John Chen said,
he will know by September whether it is likely to become profitable in the hardware.
Now, Blackberry says will outsource hardware development partners sources.
But the company did not confirm yet when it will be released on any other BlackBerry phones.
“BlackBerry can not keep producing their own phones indefinitely just to serve a small subset of customers addicted to stem from his homeland devices,” said Ben Wood consultancy CCS Insight.
“BlackBerry did not hide the fact that it had closed the work of making its own pay phone out to a third party is a sensible solution –
but any factory making BlackBerry devices described facing in the end the same challenges.”
He told me the year
Mr. Chen was frank about the future of the BlackBerry phone sector, saying he would study the department closed if it can not become profitable.
In May, Bloomberg said he will know by September whether it is likely to be.
“The first time I made this statement was in September of last year,” said Chen.
“When people ask me,” How long does it take? … I said in the year. Therefore,
it will be in September this year. ”
In October 2015, the BlackBerry has changed the direction of the mobile industry through the first smartphone with the production of Google’s Android operating system, rather than its own BB10 software.
However, Mr. Chen has admitted device, which included a slide-out physical keyboard,
was too expensive to appeal to the mass market.
Where the company has launched a lower-cost operating only touch Android phone, on the phone issued by the owner of Alcatel TCL.
A history and rugged
IT research company in motion (RIM) the release of the BlackBerry 5810 – Telephone and e-mail, mobile Internet browsing device with a full QWERTY keyboard. It has been described as one of the first smart phones, and was able to make and receive calls when connected to a headset.
Now includes a color screen, camera and improve the mobile Web browser, BlackBerry phones are becoming popular in the business world, and soon enjoyed celebrity endorsements from the likes of Kim Kardashian.
Steve Jobs introduced Apple’s iPhone. The device has changed the course of the smart phone industry through the introduction of downloadable applications and bring easy to use touch to the mass market device. The iPhone was the first mobile phone to feature a “full” web browser, it is reporting something Blackberry executives have thought would cause the collapse of mobile phone networks.
Under pressure from mobile networks to develop a “killer iPhone”, which produces the BlackBerry Storm. Phone appeared to touch you physically when pressed, to simulate the feeling of consoles famous company screen.
Device running BlackBerry operating system – the old operating system of the company,
which had been built before the advent of viable applications for download. Critics said the storm glitchy and slow, and the web browser pale in comparison with the introduction of the iPhone.
Despite the poor reception of the storm, blackberry and continued to increase its share of the market until 2010.
Playbook tablet has launched, the first device have to give up the BlackBerry operating system in favor of a new, modern operating system.
Was marketed to PlayBook as a larger screen “companion” for smart phones for the company
but lacked basic features such as a built-in calendar and e-mail application.
By December, the company had written a $ 485m (£ 370M) of the value of its unsold discs.
CEOs have stepped up the company’s Mike Lazaridis and Jim Balsillie down shortly after.
RIM BlackBerry has become limited and called BB10 operating system,
and six years after the emergence of the iPhone.
Platform has struggled to attract application developers, who already occupied the production of software for Android and iOS, and were reluctant to support a third platform.
Big-name applications such as Google Maps and Instagram and snapchat not been officially submitted to BB10.
Blackberry released its first smart phone that is running Android, PRIV,
seven years after his rivals produced the first Android devices.
It is believed that PRIV sales have missed their target and John Chen, CEO of current company admitted later that the device was too expensive.
July 2016: The company’s first touchscreen-only Android device, Dtek 50, was released. To reduce costs the handset was based on a phone manufactured by Alcatel owner TCL.
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