Owners of smart phones’ confectionery, polka dots appetite seems to be insatiable:
Candy Crush Saga is about to unveil the level of 2000, and there are more to come.
The match without sweets puzzle game launched in 2012.
In practice, it’s old. However, age is still four years ago one of the best games ever from Google Play,
Apple’s App Store and Facebook.
“We did not expect this title to be a long-term,” admits Sebastian Knutsson, chief creative head of its developer,
For a period of King Amir Indies,
having mastered how to persuade large numbers of players to pay extra steps and other materials in the game within the scope of addresses “free.”
These days, however, is a division of Activision Blizzard after the seizure of $ 5.9bn (£ 4.5bn).
US giant sprayed in large part because of the public to otherwise inaccessible to Candy Crush and
other puzzles story provided.
“We have the key players are women so much, aged 25-plus,” says Mr. Knutson.
“People who do not pay, and spend about 25 $ [£ 19.20] a month.
This is not a large number for each player, but our revenue comes from the large number of players.”
Fears of impurities
The intent of the level of 2000 to be a tempting treat that attracts back those who set the game aside.
Features inspired by the story of computer systems fears to fall foul of the “millennium bug” at the end of 1999,
This is just as well, as King struggled to repeat his success in the types of outside game, puzzle,
and some concerned about how long their appeal can endure.
“King was 409 million active users a month at the end of June 2016 stated,”
Jack Kent notes of IHS research firm Markit.
“That is the lowest level since 2013. The decline from a peak of 550 million user in early 2015.
“It still has a large audience to liquefy …
but they need a new intellectual property or renew current addresses to achieve significant growth.”
Mr. Knutson counters that King addresses prone to “seasonal”,
usually is the best in the “dark months of winter.”
But he admits that it was a “difficult or even impossible”
to repeat the success of the game puzzle titles.
“We have a lot of games in development – but a strip of the launch of the game is growing all the time,” he says.
“We start with the models,
and we expect half of those never to reach the production with a great team.
“When I used to go into production,
the game may not be as good as you think or receive player is not what we were expecting, so it was executed at least half a second.
“Thus, the majority of the game ideas to start never make it to market.”
Made to prove the developer is trying to stretch itself, but no significant impact so far – the hero –
a role playing fantasy game under the title – and Paradise Bay – simulating the tropical island group device.