Ford said it will produce large amounts of a self-driving car completely independent without the steering wheel by the year 2021.
It has outlined a bold ambition by the company’s president,
Mark Fields, at a ceremony in Palo Alto, California.
Ford said it would double its investment in its research center in the city,
as well as making significant investments in technology companies in the autonomous industry.
The company said that the car will be in use by customers by 2021.
She said this was probably part of a service
like Uber ride post – but it does not require a human driver.
As you can imagine, the experience inside the car, where you do not have to take control everything changes, he said, “Mr. Fields, in an interview with the BBC.
“If you want to do the work, whether you want entertainment … those are the kinds of things you think about as we design the experience of this type of autonomous vehicles.”
Advertising, described as “transformation” by Mr. Fields pointed an era when Ford sees himself, especially in the cities, a company that offers customized service, rather than just selling cars to the general public focus.
“There will be no increase in the percent of the industry that will be fully autonomous vehicles,” said Fields.
“Our goal is not only to be for the automotive industry, but for the automotive industry and mobility company.”
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