Run-DMC in $50m trademark battle
Presented by leading rap group Run DMC judicial proceedings $ 50M (£ 40.7m), accusing retailers of unlawfully using the group’s name on a piece of clothing.
Darryl “DMC” McDaniels said that the products sold by Amazon, Wal-Mart and other shops violated federal competition law and New York.
Mark McDaniels, who has run a company called DMC brand.
the allegations in the complaint filed in US District Court in Manhattan.
The products include T-shirts and hats.
Run DMC was one of the biggest rap acts of the 1980s, with the global chart hits including walking this way and it’s tough.
It has become distinctive emblem of the familiar motif on t-shirts, and often people who are not necessarily fans of the music of the group wearer.
McDaniels said the brand is “very valuable” and was legally licensed to various manufacturers, including sportswear company Adidas, in itself a subject of one of the most run-DMC successful songs.
Amazon and Wal-Mart has yet to comment on the lawsuit.