The Top 7 SEO Trends That Will Dominate 2016
It was in 2015 an exciting year for the industry SEO. Mobilegeddon update we saw the long-awaited, which punishes undeveloped locations in the field of mobile compliance, and a large reform of local new local rating three pack, a new quality of the content algorithm, and dozens or so other minor updates from Google.
Now, all eyes are going to be 2016. This coming year should prove to provide some historical transformations in the search, in particular, and I’m looking at these seven new trends:
1. video content will overtake wrote the content in the return on investment for industries and B2C brands.
Today, content is written “standard”, even by the vast majority of us who insist continually that including the many different versions of the content is a good idea.
However, the written content is a kind of baseline for most brands, with graphic design, photos, videos, and other media as a marginal additions.
In 2016, a bunch of new technologies and the continuation of long years turning directions, and will excel on the video content is written in terms of access, participation and effectiveness, and the return on public investment.
Vine, Nador, snapchat, and other video applications partly responsible for this, put the expectations of users towards more visual content, but the real Herald may come from Google, which is now experimenting with video ads on the search results.
It will soon be regarded brands B2C without regular fodder for the video and behind the times.
B2B brands follow suit, but it will not happen in 2016 (I bet it’ll be closer to 2019).
2. Phone optimum would be more important than improving the desktop. Over the past few years, the desktop standard format of the search, with mobile users growing in numbers.
Earlier this year, it exceeded the mobile search Desktop Search for the first time, and along with Mobilegeddon, Google Inc., announced to the world that the communications traffic of mobile and office were on a relatively equal footing.
Starting from now, and lasted until 2016,
and will continue this transformation, making it the ultimate mobile traffic even more important now, with the desktop fades into obscurity over the next five years.
Indeed, Google claims that the site-specific desktop is not necessary, and change to the local three-pack reflects their commitment to the “mobile” experience in all types of devices.
3. Digital Assistant will change the way we think about search queries.
Modern search engines are receiving more and more inquiries from digital assistants,
where you are adding a new layer to the complexity of the search (think of Siri, Cortana and Google Now). Spoken language queries tend to be very different from the written inquiries, and that means an entirely new species of long-tailed inquiries words – especially those that mimic the spoken dialogue – will appear.
This trend can reward pages that contain a colloquial, conversational content.
4. aggregated content would reduce the power of news coverage of the event.
Twitter experimenting with a new feature called moments, which will assemble and posts photos and videos of live events unfold and news in one channel for people to see.
In a sense, users become content creators, and other users can see the unfolding events closely.
Of course, Twitter is not the only platform to be experimenting with this live broadcast, and advanced algorithms are already able to gather news from different parts of the information that already exists.
As a result, in 2016, and the power of a news article that are not automatically get you will begin to decrease and narrow the field of marketing content for everyone.
Evergreen, editorial opinion, and educational content, and as a result, will rise in the importance of vision research.
5. social content will be indexed more easily.
Google deals in place with Facebook and Twitter already search for the news, and you’ll probably see a tweet or two appear in mobile search your results.
In 2016, and it will become more platforms indexed more in the cabinets available to Google and other search engines.
Social and posts carrying value and a similar consideration to any independent Web page, and the separation between the “Internet” and “social media” will start so far as to obliterate from the perspective of SEO.
6. deep links in applications will be more important.
Indexing applications for a long time has been Google.
As part of the shift towards a focus on mobile phone users, Google predicted a future where applications may bypass the traditional sites in popularity and functionality. Search marketers can take advantage of this change is also predicted.
Beginning in 2016, the “deep links” to applications (ie links pointing to the page or section of a particular application specific) begin to implement more than one meaning, and closer to the deep links on the Internet. Optimal application in general, for that matter, will also grow in importance.
If you do your job medium-sized or larger yet have one of the applications, it is time to create one.
If I still do not think it makes sense for your business, at least get your business listed in many other applications as possible.
7. Local Search will get even more local.
This was the prediction I made in the past year, but I think that the direction is really poised to explode in 2016 and the beginning of wearable devices,
such as Watch Apple, and increase the development of local indicators Google is going to lead to even more specific local search types.
Instead of identifying companies in terms of a city or state region, and classifications may soon generate based on the corner of the street or neighborhood.
2016 may see these trends evolve in a way to change the landscape of South-Eastern Europe, or they may see only start working out.
SEO evolves sometimes counterintuitively, moving where you least expect it and dragging its feet, where I was expecting to draw attention quickly.
Regardless of 0.2016 will be an exciting year for the attention of search marketers, and I, for one, and I look forward to it.