NEW YORK –
Facebook said Tuesday it has signed a series of deals to pay celebrities and media companies to produce content for the service broadcasts and direct the new video.
Facebook said test program calls for “a relatively small number of partners, which include a wide range of content types from regions around the world,” receive “temporary financial support to encourage experimentation with this new format,” said in a statement.
The Wall Street Journal reported earlier that the social network has signed at least 140 contracts with a total value of more than $ 50 million as part of this effort.
The report said Facebook and partnership with media companies including The New York Times, CNN, Huffington Post and BuzzFeed However personalities, including actor Kevin Hart, celebrity chef Gordon Ramsay and his victory center Russell Wilson.
Facebook did not give details, but said a statement issued by Justin Osofsky, vice president of global operations, partnerships and media “were selected based on a variety of different factors,” the partners, including the ability to direct the production of content.
“, Which would be relevant use cases for a living, such as breaking news,” said Osofsky This includes the “public figure partners who have already shown an early interest directly on the air,” and others.
The newspaper said the 17 contracts valued at $ 1 million, at least, was part of an effort to boost Facebook Live, the new service that allows anyone to stream live content.
He said Facebook has yet how to monetize new video service determines he wants to develop a steady stream of content to attract more viewers.
BuzzFeed, which drew millions to live video of the experiment to blow up watermelons earlier this year, is scheduled to receive $ 3050000 and the New York Times $ 3050000, according to contracts reviewed by The Wall Street Journa